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We are more than just a fashion brand: we embody a heartwarming tale of affection and aspirations. Naghma Sehrai, an advocate and trendsetter, and her son, top copywriting coach in Pakistan, form a dynamic mother-son duo fueled by a shared passion for creativity.
Our vision is to empower YOU with stylish Abayas, tops, and chic treasures that celebrate your individuality. We draw inspiration from the mesmerizing desert and the latest trends… so you feel stunning, confident, and fabulously stylish!